License.
Images & videos & 3D content
Image & Render & 3D content Licensing Guidelines
1. Introduction
This document explains the licensing terms and conditions for images and 3D renders. It defines the rights granted to users, restrictions, and important legal considerations when using visual content created by us or by third parties.
2. Copyright and Ownership
All images, photos, and rendered visuals are protected by copyright. Copyright remains with the author/creator even when a license is granted. A license allows specific uses under certain conditions, but does not transfer ownership of the intellectual property.
3. Types of Licenses
3.1 Royalty-Free License
A Royalty-Free (RF) license allows the licensee to use the image or render multiple times without additional fees after a one-time payment. However, use must still comply with the license terms (e.g., not reselling the asset as a standalone product).
Key Points
One payment — no recurring royalties.
Can be used repeatedly in multiple projects.
Geographic and time use may be unlimited, depending on the agreement.
Use must follow the specific license terms.
3.2 Rights-Managed License
A Rights-Managed (RM) license specifies exactly how the content can be used. Usage may be restricted by:
Duration (time period)
Location (territory)
Industry or purpose
Number of copies, impressions, or views
If additional uses are needed beyond what the license allows, a new license must be purchased.
3.3 Creative Commons Licenses
Creative Commons (CC) licenses are standardized public licenses that allow work to be reused with specific conditions. Some allow commercial use, others do not. Attribution may be required.
Examples
CC BY 4.0: Allows sharing and modification — even commercially — with credit to the creator.
CC BY-NC: Permits non-commercial use only.
It is important to read the exact terms of each CC license.
4. License Restrictions
All license types may include restrictions such as:
No resale of the image or render as a standalone stock asset
No use in offensive, defamatory, or illegal contexts
No sublicensing or transfer of license without permission
Use only as specified by the license agreement
Failure to comply with license conditions constitutes a copyright infringement.
5. Usage Rights Explained
When you obtain a license, you may be granted one or more of the following rights:
Commercial Use: Allowed in projects that generate revenue.
Editorial Use: Allowed in informational or non-commercial contexts.
Modifications Allowed: You can alter or adapt the image.
Print & Digital Distribution: Allowed according to license limits.
Always check the license carefully — some rights may be restricted.
6. Attribution Requirements
Some licenses — including certain Creative Commons types — require you to give credit to the original creator. The credit must be visible and follow the specifications in the license.
Example: “Render by [Aleh Kryvulia] — Licensed under CC BY 4.0”.
7. Licensed Content from Third Parties
When using images or renders from third-party sources (e.g., stock sites), you must:
Verify the license
Understand how the content may be used
Comply with all restrictions
Document the license source and terms
If license information is missing or unclear, do not use the asset.
8. Legal Protection and Enforcement
Unauthorized or improper use can lead to legal action, including:
Cease and desist orders
Claims for damages
Penalties under copyright law
Always respect copyright and licensing agreements.
9. Additional Notes for 3D Renders
3D renders are treated as visual content and follow the same licensing principles. Depending on the source and creation method:
Renders created using licensed 3D assets may have additional restrictions.
Always ensure that all underlying assets (models, textures, sounds) also have appropriate licenses.
10. Conclusion
Licensing defines how, where, and for how long you can use images and renders. Misuse can have serious legal and financial consequences. Always read and understand the full license agreement before using any visual content.